ORIGENNE Founder Blueprint Builder™
An interactive, self-paced planning experience that walks you through your business in six stages and turns your answers into a personalized blueprint.
Founder Blueprint Builder™ is an interactive business-planning experience powered by ORIGENNE™, the digital headquarters of Toia Wallace, and the first interactive experience in its Emerging Founder Collection.
You work inside a private Founder Workspace: answering guided questions, running your own numbers, practicing founder decisions and building a 30-day launch plan. When you’re done, download your blueprint as a branded PDF.
One payment. No subscription. Includes your private workspace and PDF export.
From first idea to a 30-day launch plan.
Discover
Clarify your business idea, the problem it solves, who has that problem, and how much evidence you have so far.
Define
Describe your ideal customer in detail and draft a positioning statement from your own answers.
Design
Shape your core offer, what the customer receives, and test a selling price with the built-in pricing calculator.
Calculate
Enter your startup costs, monthly expenses and sales assumptions to see break-even, runway and conservative, expected and optimistic scenarios.
Decide
Work through four founder decision scenarios on pricing, capacity, spending and focus, using your own business details.
Launch
Set a 30-day objective and build a four-week action plan you can track, edit and check off as you go.
A guided planning experience you complete, not a file you fill in.
An interactive experience, not a template
Guided questions, examples and feedback respond to your answers, and what you write carries forward into later stages so you never start from a blank page twice.
Personalized financial planning
Calculators work from the numbers you enter (price, costs, expenses and startup capital) and clearly label every estimate as an estimate.
Founder Decision Room
Practice real tradeoffs before they happen. Each choice shows its benefit, tradeoff and possible consequence. There is no score and no single right answer.
30-Day Launch Studio
Turn your plan into weekly action. Start from suggestions based on your blueprint or add your own tasks, then track your progress.
Your downloadable blueprint PDF
Generate a branded PDF of your completed blueprint, built only from your own answers and calculations.
Private Founder Workspace
Sign in with a secure email link, no password needed. Your work saves automatically and stays private to you.
Emerging founders.
- Aspiring founders turning an idea into a first real plan
- Early-stage founders who want their offer, pricing and numbers in one place
- Service providers, consultants and creators formalizing what they sell
- Anyone who prefers working through a business plan step by step, at their own pace
The Founder Blueprint Builder™ is an educational planning tool. Calculations are estimates based only on the numbers you enter. They are not forecasts or guarantees of income, revenue or profit, and the tool does not replace professional financial, legal, tax or business advice.
Due to the nature of digital products and the ability to access, download, view, or otherwise receive digital content after purchase, digital-product sales are final and non-refundable once access or delivery has been provided, except where otherwise required by applicable law.
Read the full No Refund Policy →